At Luniere, we believe quality should be transparent.

We are committed to offering timeless, responsibly crafted garments at a fair price - without inflated retail markups that often multiply costs three to four times.

Each Luniere piece reflects the true cost of premium materials, ethical craftsmanship, and the many steps it takes to bring thoughtful designs to life.

We maintain a carefully balanced margin to cover these true costs - supporting quality, fair operations, and the continued growth of a brand built on craftsmanship and longevity.

To give you a clearer picture, here’s how our pricing breaks down for a typical Luniere garment:

• Materials (Cashmere, Trims): ~$110
• Manufacturing, Labour, and Other Inputs: ~$50
• Packaging and Logistics: ~$20
• GST: ~$40
• Admin costs: ~$10
• All-in Cost per Garment: ~$230
• Final Price to Customer: ~$440

The mark-up between all-in cost per garment and the final price to customer covers our design & development, marketing & operations, business overheads, and brand margin (to sustain and grow).